Its Raining Hits In Bollywood

The first month of second half of the year has proved lucky for Hindi movies as mostly all of them have set the cash registers singing with the Ajay Devgn cop act in his latest film roaring loud at the box office, has collected 44.32 cr in its 1st week.

While the first film to start off with this run was 'Delhi Belly' (DB), subsequently several other movies belonging to different genres followed suit. DB was unconventional in every sense and though it was released in both Hindi and English. Industry insiders predicted it would have the kind of collections it would have. While it also means that the audience is evolving and their tastes changing, it also gives new directors a chance to experiment.

July box-office record: Bollywood rakes in Rs 210 crore

No July in Bollywood's box-office history has raked in as much profits as this month has. Peg it to the youthful appeal ofDelhi Belly andZindagi Na Mile Dobara or the bloody rage ofMurder 2 and Singham, but July 2011 brought business worth Rs 210 crore.

Suniel Wadhwa, independent distributor and box office analyst says, "After the box office hit record levels in June with Ready, Double Dhamaal, the good times continued to roll in July. At Rs 210 crore net box office collections, it was the highest-grossing July ever seen in the history of Bollywood, jumping over by 80% from July 2010." and recording an increase of 105% compared to an average six-monthly January-June 2011 monthly box office.

Business Thoughts: How the cinema consumer is changing

Does the box office rule? Yes and No. Yes, because in terms of absolute numbers, it is still the largest contributor to a film's revenue. No, because its percentage contribution over the last five years has dipped sharply as it faces growing competition since fans choose to consume entertainment via other platforms like television, mobile and the internet. As for music, home video as well as overseas, each is a story in itself.

Each one has myriad reasons for its changing fortunes as new ones take their place and increase their presence. While big brother, box office, retains its number one position, satellite and the fast-growing digital rights market come next, giving an opportunity for many new players to garner a share in the growing Bollywood pie.

Take overseas, for example. The year 2006 was a dream year for Hindi cinema. Six movies -Kabhie Alvida Naa Kehna, Dhoom 2, Don, Lage Raho Munnabhai, Rang De Basanti and Fanaa crossed the $2-million mark at the US box office. In 2010, only one film grossed more than $2 million at the US box office. While the US market slipped, overseas revenues increased because of new markets (50 markets today) as well as new platforms largely aided by the internet and television.

Bollywood unleashes new cinema as viewer tastes change

Be it the rural flavour of ‘Ishqiya’, the sexual overtones of ‘Love Sex Aur Dhokha’ or the urban adult comedy ‘Delhi Belly’, notice how unconventional themes are being lapped up by moviegoers?

Viewer tastes appear to be changing as new age filmmakers endeavour to stay away from the larger-than-life characters, melodrama and typical romances Bollywood has always been known for.

New entrant Imran Khan, the lead actor of adult comedy ‘Delhi Belly’, who is flourishing under the umbrella of his talented uncle Aamir Khan, feels the new lot of filmmakers is the baton carrier and ‘the industry has opened up a lot more’.

‘Writers, producers and actors have opened so much to off-beat cinema and the audience has grown alongside,’ he added.

Despite being tagged as an A-movie, replete with expletives and with no-morals attached, Imran’s ‘Delhi Belly’ hit the right chord and its success has proved that moviebuffs are coming of age too.

Mid-2011: Bollywood Boxoffice Report

The promising success of the two most recent releases at the BO has brought smiles not only to their producers, but has also heralded a wave of optimistic cheer in Bollywood. With the cricket fever and the examination season taking a heavy toll on the BO collections, the industry suffered losses close to Rs 150 crores, say trade analysts. Of the near 47 theatrical releases in the first half, about 11 have been declared hits, while only one, Salman Khan-starrer Ready has been tagged a superhit.

"It was a bad season for Bollywood, but in comparison to the previous years, I would say it was a good first half with some interesting films during the period. The industry was well-aware that with cricket reigning for as long as three months and then the exam periods in between too, the films would suffer, so this much loss was expected," says trade analyst Taran Adarsh, adding that the year began on a good note with the films No One Killed Jessica, Yamla Pagla Deewana and Tanu Weds Manu being declared hits in the first two months itself.

Trade analyst Amod Mehra points out, "The losses would've been higher had more big budget films been released and not done well," he explains adding, "Most films that released didn't stand a chance had they released alongside the biggies in the second half of the year, so it made sense to release them then even if it was cricket season." But despite the disappointing collections in the first half, trade analysts say that the out-of-the-box films like Shor, Dhobhi Ghaat, No One…, and even horror flicks the 3D Haunted and Ragini MMS kept the audiences interested.

 Thumbs Up movies Of 2011

 

Beside these movies, the films those were able to touch break-even point were Chalo Delhi, Yeh Saali Zindegi, Ragini MMS.

 Thumbs Down movies Of 2011

 In the other side, This year some big budget movies were bite the dust. The biggest disappoint of the year are 7 Khoon Maaf and Dum maro Dum, Game, Patiala house. The expectation from these movies were greate but these movies are not even able to recover their cost.  

Movie Preview: Double Dhamaal And Boxoffice Prediction

After having the audience in splits with 2007 hit film Dhamaal, the comical five some of Riteish Deshmukh, Jaaved Jaffery, Arshad Warsi, Ashish Chaudhary and Sanjay Dutt are returning with a double dose of entertainment in the sequel Double Dhamaal, releasing on Friday (June 24).

Directed by Indra Kumar, the movie co-produced by Reliance Entertainment and Maruti International, has new additions to the cast - Kangana Ranaut and Mallika Sherawat.

The story of Double Dhamaal starts where it ended in Dhamaal, when they donate all the money that they had acquired. The four good for nothing jokers -- Roy (Riteish ), Manav (Jaaved), Adi (Arshad) and Boman (Aashish Chowdhary) -- still dream of a good life where they would get everything without doing anything.

Enter their old arch-nemesis and corrupt inspector Kabir (Sanjay), who is no longer a cop and is now leading a luxurious life. He drives a Mercedes, has a posh office and lives in a villa. After seeing all the comfort and luxury in Kabir's life, Roy, Manav, Adi and Boman feel jealous and decide come what may, they will share his fortune.

However, they are unaware that their quest to turn their dreams into a reality would become a nightmare as Kabir has his own agenda, only shared by his wife Kamini (Mallika Sherawat) and his sister Kiya (Kangana Ranaut).

Made at a budget of Rs.35 crore, the film has been shot in Mauritius, Hong Kong and Mumbai and promises to be a rib-tickling comedy. Another highlight of the movie is that after "Munni" and "Sheila", sultry Mallika will be seen giving competition to Malaika Arora Khan and Katrina Kaif as Jalebi Bai with her item song.

The makers have also bought the rights of the hit song of Oye Oye from the 1989 action film Tridev and remixed it to suit the GenNext audience. The music of the film is given by composer Anand Raj Anand.

The other highlight of the film is said to be Ashish, who dons the garb of a woman and even learnt how to behave like one for the role. And it was Riteish, who demonstrated catwalk skills to Ashish and gave him a lot of tips which helped in his performance. Riteish had played a woman in Apna Sapna Money Money.

Ashish will show his 'adaas' and 'nakhras' as a girl while seducing Sanjay in the movie.

The shooting of the film, however, proved to be quite painful for Jaaved as he fractured his leg on the sets and had to be admitted to a hospital. As a result the director had to alter the final scene of the film.

The film is set for a worldwide premiere at the International Indian Film Academy (IIFA) awards function to be held next week in Toronto.

Whether the sequel will be able to repeat the success of the 2007 film Dhamaal is yet to be seen.

Boxoffice Prediction;

The films trailer has created a lot of buzz in the industry and expectation was very high from the movie but due to the madness of Ready all around it did lose out on the hype proportion to some extent. From all angle the film is expected to make an impact on the film's opening which instead of being very good to excellent around 70% occupancy level, which is approximately 25cr in the weekends, taking 1000 print release,  now the business around 55-60% in around 19cr weekends. The first day should be around 5.5cr-6cr mark. But if it offers a good content , then it may reach 22cr mark. 

The movie Budget is around 35 cr (including P&P), required to do business around 60cr mark in Indian boxoffice  to get a hit status, all will clear in few days.

Salman Khan The Ultimate Superstar

Salman Khan has emerged as top of the order performer. He was actor par excellence from the day one, but it is now that he is being regarded as the top money making machine in Bollywood.

His films rock at the box office and have done amazingly consistently without fail for years. He is a man of all seasons.

Akshay Kumar was touted to have eclipsed all. But that was one film success, and he has failed to explain the high premium he carries due to the umpteen flops and duds that he has given to his producers.

He is stunt man in one film, lover in another and comedian in his next film. But all his films have been flopping one after the other.

Another big name in the industry who didn’t have any hesitation in calling King Khan has stopped releasing films. I don’t remember the last time when we saw him in action. His last film My Name is Khan too didn’t do that well at the box office.

Salman Khan’s Ready is making the same sort of records at the box office as Dabangg did a few months ago. Read’s collections have already crossed Rs 110 crore mark in the Indian market alone.

His appeal in the overseas market is big and the films performed very good in the UK by collecting around 4.21cr & in USA the films has collected 415cr approximately.

Senseless film pundits had predicted Ready’s doom at the box office. But the success it has got has made their mouth shut.

A Business Thought On Salman’s Ready : 43/44cr Weekend Is On The Cards.

Ready is certainly creating lots of buzz in the bollywood. The expectations are sky high regarding the success of the movie. Now the big question arises, Will it suppress the weekend record of Last years blockbuster Dabangg?  Well probability is saying may be may not be.   

But only by judging the hype, Raedy  is certainly lacks behind Dabangg but it’s the no of release that’s increasing  the  probability of crossing Dabangg’s  record & creating new ones.  Dabangg has released the movie around 1380-1400 screens, while Ready, in comparison, will release across 1850-1900 screens (which is it self a record, the biggest release for a Bollywood film ever).

In the other site, The promos have been extremely well received in the masses and the music is already super hit, which contain of 1 chartbuster in Dhinka Chika, and another  chart trembler  Character Dheela.. And of course the darling of the masses, Salman Khan is huge star after the bugling success of Dabangg.. looking in prime form, much to the delight of his fans and the audience alike! And also the movie is the 1^st big movie going to release post the long drawn out cricket season which is being awaited by the movie buffs.  So Ready is looking huge for initial box-office winner is sure to set the screens on fire on 3rd June when it releases worldwide.

Now talking about the business part of the movie, it has fetched a handsome 55 crore for its Indian and Overseas theatrical rights including prints. And the star power of salman khan and the effect of BO run of Dabangg have helped the distributor big time to sell different territories to the sub distributor with an unheard price.

Starting Mumbai circuit excluding Mumbai city; 11cr, C.P.C.I. Rajasthan territories: 6.21cr, Mysore Territory: 2 cr, West Bengal territory: 2.25 cr, Nizam/Hyderabad : 2.25 Cr and  Overseas Market territories has fetched around 9cr. So the Distributor has already fetched 33 cr from different territories excluding some major markets like Mumbai city, Delhi, Punjab and southern territories. We can guess, the Distributor must be busy in running to the banks everyday & days to come.

The story continues with the producer’s of the movie Rajat Rawail, Bhushan Kumar, Nitin Manmohan, Kishan Kumar, Sohail Khan also. The actual cost of the movie must be around 60cr approx including publicity & they sold the rights of the movie at 55cr. Now the non theatrical business (another 30-33cr from satellite Rights, Music Rights and Home Video) will make them profit maker in every aspect.

The real story is about the sub distributor and exhibitor, whether they can recover their cost or not?

Box Office Prediction:

After judging all the hype meter, I predict a 43-45cr weekend for Ready.

Predicted Breakdowns: Friday: 13.5cr(70-75% occupancy level)

                            Saturday: 14.33cr(70-75% occupancy level)

                            Sunday: 15.5cr (80%+ occupancy level)

Some of the weekend nos that Ready is followin

Dates	Dabangg	3idiots	Tees Maar Khan	Golmal-3	Ghajini	Raajneeti
Friday	14.45	12.90	13 .00	8.70	9.5	10 .0
Saturday	16.26	11.50	13.25	13.50	9.25	10.75
Sunday	18.39	13.70	11.75	12.50	11.00	12.50
Weekends Total	49.10	38.10	38.00	34.70	29.75	33.25

A detail Analysis on The Movie "Ready" and boxoffice prediction

The much-awaited Salman Khan starrer from Bhushan Kumar-helmed T Series is ready to do wonders. After giving all time blockbuster Dabangg, Salman  is back to bang once again with his forthcoming film READY. Lavishly shot in Colombo, this Anees Bazmee-directed caper sees Asin playing the female lead opposite Salman. The film also became a hot topic of discussion when top stars like Ajay Devgun and Sanjay Dutt agreed to do cameos in the laugh riot.

Ready boasts of lavish sets, breathtaking locations and a visual extravaganza that has long become the hallmark of all T-Series productions. Ready is a fun-filled film for the entire family, directed with great panache by Anees Bazmi whose name has become synonymous with rib-tickling comedies.

Production Details

Directee: Anees Bazmee

Producer: Rajat Rawail, Bhushan Kumar, Nitin Manmohan, Kishan Kumar, Sohail Khan

Story : Gopimohan

Star cast: Salman Khan, Asin, Arya Babbar, Paresh Rawal, Puneet Issar, Mahesh Manjrekar, Akhilendra Mishra

Music :            Pritam & Devi Sri Prasad

Cinematography : Sunil Patel, Thomas Xavier

Editing: Ritesh Soni

Distributed: T-Series, Rawail Grandsons Entertainment and Software Pvt. Ltd. & Sohail Khan Productions

Release date(s)          : June 3, 2011 (2011-06-03)

Country :  India

Language : Hindi

Movie Time : 2.24 hr

Synopsis

Ready revolves around Prem (Salman Khan) and Sanjanna (Asin) who fall in love amidst a twisted plot of greedy uncles who want to gulp down Sanjannas family inheritance and Prems crazy family who always form a part of their only sons plans. Comedy is essentially a part of the various schemes and conspiracies both parties plan to teach each other a lesson. But what happens when Sanjannas family find out they’ve been tricked? Revenge takes over their minds which lead to yet another series of plotting and adventures for both families.

Dum Maro Dum Movie Preview And Box Office Prediction

·         Director: Rohan Sippy

·         Producer : Rohan Sippy

·         Music Director: Pritam Chakraborty

·         Lyricist: Jaideep Sahni, Anand Bakshi.

·         Singers: Anushka Manchanda, Ash King, Sunidhi Chauhan, Papon, Zubeen Garg, Abhishek Bachchan, Earl, Ayush Phukan and Mohit Chauhan

·         Writers: Shridhar Raghavan, Purva Naresh (dialogue)

·         Official Sites: Official Twitter | Official site

·         Country: India

·         Language: Hindi

·         Release Date: 22 April 2011 (India)

·         Filming Locations: Goa, India

Dum Maaro Dum don’t visualize that this movie will be same like “Hare Rama Hare Krishna”. Of-course the song dum maaro dum and the movie name is taken from Hare Rama Hare Krishna movie but the story is totally different and i am sure you will get thrilling experience as it will take you to a thrilling trip filled with dangerous twists and a shocking finale!

Under the banner of Ramesh Sippy Entertainment and Fox Star Studios Dum Maaro Dum movie is directed by Rohan Sippy. Multiple lives collide brutally one day at Goa Airport and change forever. It is a Thriller film. The film is extensively shots in Goa. The film revolves around the lives of six Indians who meet in Goa and how their lives change forever once involved in drug mafias. Deepika also has an item number which is already released and creating boom. The character of Zoe was earlier offered to actresses such as Kangana Ranaut, Preity Zinta and Priyanka Chopra but it went to Bipasha Basu. It a bollywood debut for the Telugu actor Rana Daggubati.

The main characters of the movie are Abhishek Bachchan as DCP Vishnu Kamath, Aditya Pancholi as Lorsa Biscuta a.k.a. the Biscuit then Bipasha Basu as Zoey, Rana Daggubati as DJ Joki and the last but not the least Prateik Babbar as Lorry.

The movie is all together going to be interesting and must watch. The trailers have already made people go crazy.

Casting & characters in Dum Maaro Dum:

·          

Abhishek Bachchan – ACP Vishnu Kamath,

·         Aditya Pancholi – Lorsa Biscuta,

·         Bipasha Basu – Zoe, Rana

·         Daggubati – DJ Joki,

·         Prateik Babbar – Lorry,

·         Gantois Gomes, Govind

·         Namdeo, Deepika Padukone – Special Appearance(Item Song),

·         Anaitha Nair, Mariah Pucu, Bugs Bhargava, Gulshan Devaiya, Muzammil S. Qureshi and Vidya Balan – Cameo.

Music Review

The music of the movie is really doing good, specially the song remix version of Dum Maro Dum . The music is composed by Pritam Chakraborty. Lyrics are penned by Jaideep Sahni. The movie has all together eight song in which the songs like it Jaaye Gham (Dum Maaro Dum), Te Amo and Thayn Thayn is going hit. The song Thayn Thayn is sang by Abhishek Bachchan which loved by people.

Boxoffice Prediction

The publicity is not at high and they really miss to capitalize the advantages created by the title song but the first theatrical teaser (mainly amongst the urban audience) have created a good buzz around the film. Also most of the tradewallahs believe that going by the theme of the film and also being an actioner, it will also get good patronage in B and C class. The budget of the movie is near about 45/50 cr. Looking at the pre-release buzz & hype the movie is expected to collect 19-22cr in its 1^st weekends.