Detail Analysis On Yamala Pagala Dewana- Hit before release

In corporate there are two way of getting success, one is by Hard working and by Smart working. Veteran Produce Nitin  Manmohan  chose smart work over hard work. Yamala Pagala Dewana is already a hit before the release. The budget of the movie is around 24cr (including production,promotion and prints) and the movie already made a profit of 17cr+ before release. It is just because of the experience and intelligence of Mr Nitin  Manmohan  . Due to the huge buzz created by the promos and good promotion YDP was a hot property in the market. So the producer sold the rights for all the territory (except Mumbai) with a wiping 25cr to distributors. The buzz also attributes to extract impressive price for Films satellite rights with around 16cr.   

Analysis On Yamala Pagala Dewana

Poster analysis:-

It’s an alright poster. It’s not a hugely funny poster in and of itself, but it sells the premise fairly well, Specially Dharm gii was looking hilarious.

Trailer Analysis:- 

The first rumbling about the movie came with the release of a Song trailer, that was all about setting up the premise. The remix version of old Yamala Pagla Dewana song with some favorite dialogs of Deols made a huge Buzz in the Industry. But the it falls to carry the buzz forward with other song and dialog promos. But overall the first trailer was eye-catching and with lot of punchlines , the trailer promised to be an funny movie.

Music:-

It was a okkish affair.  From the look of the trailer its was excepted that the album to be loaded with Desi Pujabi mix.  Thank fully, they didn’t mesh and add vulgar bit to the title track. A rearranged of the Laxmikanta-pyarelal ‘s Smash hit chartbuster ‘Yamala Pagala dewana’ remains its original quality and the voice of Sonu Nigam makes this best song of the album. Other then the title song ‘Tinku Jiya’  and ‘Charha De Ranga’ can be given a few listening but rest song are not impressive.

Buzz Meter:-

As I said the theatrical promos got a big welcome from in the industry people ,Trade analyst and by the Audience. It is certain that the Deol’s family is caring the biggest hype among all Deol’ movie.  An impressive and quantitative promotion is creating enough buzz to open well in the weekends.  But I certainly feel that the buzz that was generated by 1^st theatrical promos was not continued due to the lack of qualitative dialog promos and good song. No doubt, the paid promotion on satellite channels is creating right kind of buzz but the lack of print promotion and awareness of the film will hurt its prospect. Initially looks like the movie will to open around 80/90% but now it seem like it will be around 60/70% range and the week will around 45/50% range.     

Prediction and Expected Economies of the movie:-

As I said in the above YPD was already a profitable venture for the producer by selling the rights of different territories(except Mumbai) and big satellite price. The movie expected to release with around 1200/1300 prints(900 cinemas) and the first weekend look like around 22/23cr.  Now the big question to be solved, whether the distributor will also make some money or they will again bite the dust?

• Buget of the Movie— 24cr(including Print and Publicity ). 
• Indian Theatrical business – 25cr(Outright sell of different territories like Delhi/UP circuit has been sold for 5.50croreand East Punjab has gone for 2.75crore) .
•  Mumbai Territory collections:- 4cr min
•  Revenue from Overseas(8cr) —DS (4 Cr).
•  Revenue from Satellite Rights deal ——— 16 Cr.
• Revenue from Music Rights deal ———— 3 Cr.
• Revenue from DTH/DVD Rights deal ———– 2 Cr.

Total Revenue -   54cr

Total Investment– 24Cr.

RETURN ON INVESTMENT - 30 Cr.

Verdict: - ROI wise it was already a hit but remain to be seen it theatrical business

Overall

An audience large enough to justify and recoup the expenses of production, marketing and distribution finds to be good and Rewards it.