Akshay Kumar hit the 100 crore share in 2007 with his four releases and despite the general perception in the media it was a bad year for him in 2010 he easily crossed the century mark for the year.
Obviously it was a taller task in 2007 as the market has grown over the last three years but having a near 107 crore distributor share for the year is still no small achievement especially when most of these films did the business mainly due to the star power of Akshay Kumar as they were mainly weekend fares with collections coming down in the weekdays. The more releases you have, the channce is more that one or two are going to put up low numbers at the box office.
This year will also see 3-4 Akshay Kumar starrers with Patiala house already released and Thank You to come in April. One of of Desi Boyz and Joker may make it with outside chance of both coming.
Cumulative Yearly Business (Domestic Share) For Akshay Kumar Starrers
- 2007 - 100.03 crore (4 releases)
- 2008 - 53.24 crore (2 Releases)
- 2009 - 74.60 crore (4 releases)
- 2010 - 106.53 crore (4 releases)
Today you have to make your release an event but that can happen only if you have one or two releases a year. The last time an Akshay Kumar film was an event was Singh Is Kinng and that was partly due to the fact that Akshay Kumar did not have over exposure at that time. There were films like Welcome and Tashan but those were multistarrers but what we have seen in last two years is over exposure as every 3-4 months there is an Akshay Kumar release which is an out and out Akshay film.
Tees Maar Khan was close to an event film because everything was done to make it an event film with huge promotion and exposure but what hanged over it was that it was Akshay Kumar's 8th release in 18 months so that extra push is not there as the biggest sellling pont of the film is over exposed at the time of release.
Source : BoxofficeIndia
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