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Wednesday, June 1, 2011

A Business Thought On Salman’s Ready : 43/44cr Weekend Is On The Cards.


Ready is certainly creating lots of buzz in the bollywood. The expectations are sky high regarding the success of the movie. Now the big question arises, Will it suppress the weekend record of Last years blockbuster Dabangg?  Well probability is saying may be may not be.   
But only by judging the hype, Raedy  is certainly lacks behind Dabangg but it’s the no of release that’s increasing  the  probability of crossing Dabangg’s  record & creating new ones.  Dabangg has released the movie around 1380-1400 screens, while Ready, in comparison, will release across 1850-1900 screens (which is it self a record, the biggest release for a Bollywood film ever).
In the other site, The promos have been extremely well received in the masses and the music is already super hit, which contain of 1 chartbuster in Dhinka Chika, and another  chart trembler  Character Dheela.. And of course the darling of the masses, Salman Khan is huge star after the bugling success of Dabangg.. looking in prime form, much to the delight of his fans and the audience alike! And also the movie is the 1st big movie going to release post the long drawn out cricket season which is being awaited by the movie buffs.  So Ready is looking huge for initial box-office winner is sure to set the screens on fire on 3rd June when it releases worldwide.
Now talking about the business part of the movie, it has fetched a handsome 55 crore for its Indian and Overseas theatrical rights including prints. And the star power of salman khan and the effect of BO run of Dabangg have helped the distributor big time to sell different territories to the sub distributor with an unheard price.
Starting Mumbai circuit excluding Mumbai city; 11cr, C.P.C.I. Rajasthan territories: 6.21cr, Mysore Territory: 2 cr, West Bengal territory: 2.25 cr, Nizam/Hyderabad : 2.25 Cr and  Overseas Market territories has fetched around 9cr. So the Distributor has already fetched 33 cr from different territories excluding some major markets like Mumbai city, Delhi, Punjab and southern territories. We can guess, the Distributor must be busy in running to the banks everyday & days to come.
The story continues with the producer’s of the movie Rajat Rawail, Bhushan Kumar, Nitin Manmohan, Kishan Kumar, Sohail Khan also. The actual cost of the movie must be around 60cr approx including publicity & they sold the rights of the movie at 55cr. Now the non theatrical business (another 30-33cr from satellite Rights, Music Rights and Home Video) will make them profit maker in every aspect.
The real story is about the sub distributor and exhibitor, whether they can recover their cost or not?
Box Office Prediction:
After judging all the hype meter, I predict a 43-45cr weekend for Ready.
Predicted Breakdowns: Friday: 13.5cr(70-75% occupancy level)
                            Saturday: 14.33cr(70-75% occupancy level)
                            Sunday: 15.5cr (80%+ occupancy level)

Some of the weekend nos that Ready is followin

Dates
Dabangg
3idiots
Tees Maar Khan
Golmal-3
Ghajini
Raajneeti
Friday
14.45
12.90
13 .00
8.70
9.5
10 .0
Saturday
16.26
11.50
13.25
13.50
9.25
10.75
Sunday
18.39
13.70
11.75
12.50
11.00
12.50
Weekends Total
49.10
38.10
38.00
34.70
29.75
33.25

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