Race 2 Economic Analysis, Producer makes Profit while Distributor in Losses

Theatrical Box-office Performance
Indian Opening Weekend: Rs 46.65C
Lifetime Collection India: Rs 97.50C (Distributor Share around 51C)

Lifetime Overseas Collection: $6.20 million (32.86C approx)

Total Cost Of The Film : 98C
Total cost of acquisition  : Rs 85C (All Rights Sold to UTV , only Music rights  not included, which was with T-Series)

Print and Publicity Cost: Rs 13C

 
 Total Revenue Generated

·         India Theatrical Share: 51C

·         Satellite: Rs 22-24C (Rights not yet sold but according to the Inside talk Colors Channel may acquire the TV rights at the given price  )

·         Overseas:  Rs 13.5C

·         Home Video & Other Rights : Rs 2C

·         Music Rights : Rs 6C (Its with T-Series)

·         Brand Associations : Rs 4C  (Its with T-Series)

Total  Revenue Generated:  Rs 98.5 ~ C

Detail Description

1)     UTV , who has acquired the film at 85C plus P&A, got a return around 91-92C approx(As music Rights not included). That gives a minor lose of 4/5C, over all prospect it’s a loss making project for UTV.

2)     On the other hand the Producer of the film, i.e Tips Industries got healthy money, who sold the rights keeping good profit around 10-15C, Plus Income from the Music rights.

3)      UTV has distributed the film Worldwide

4)    Because of the craze of Brand Race, the exhibitor who paid good money, would be in flip side .    

5)     Again because of the brand, Tips Industries' was flooded with association and in-film offers from over 15 brands, even some global brands like Audi,Van Huesen and Tanishq have also attached to the film as brand associations. All the income goes directly to Tips.

Verdict: It’s a Average Flick

Economic Analysis of EK Tha Tiger : A Blockbuster Hit: 4th In A Row for Slaman khan and Biggest Profitable Project For YRF

Theatrical Box-office Performance
Indian Opening Weekend: 56C
Lifetime Collection India: 186.50C (Distributor Share 106C)

Overseas Weekend : $4.75M (25.88C)

Lifetime Overseas Collection: $10.7M (Around 58.56C)

Total Cost Of The Film
Total cost of Production including Salman Khan signing share : 74C
Prints & Promotion : 15C
Total Cost to producer YRF Studio :  89C

Total Revenue Generated:

India Theatrical Share: 106C
Satellite *: 47C (After Tax reduction and Promotion cost of Sony)

Overseas:  27C
Music & Home Video: 10C (YRF own Distribution)

Total  Revenue Generated:  190C

Slaman khan’s Unbelievable Craze, YRF reputation and EID, the deadly combination has broken some serious records, opening day record(31.25C), Single day collection, Biggest Monday(20C)& Tuesday collection,  Heights Distributor share in the history of Indian Cinema(106C), heights deal for satellites Rights(47C).

 As YRF studio has its own Distribution house, distributed the film worldwide , earned a huge profit around 100C+ including all deals.

*Because of the tremendous rage around the film, YRF has packed the highest satellite deal in the history .The deal was based on film’s performance in business-wise;  More the business  higher is its satellite price.  It showed the confidence of the studio regarding the film.

The film is the second biggest grosser of all time.

Verdicts : A Blockbuster Hit, 4^th in a Row for Slaman khan and Biggest Profitable project for YRF

Economy Analysis of Khiladi 786 : Coverage for Producer & Distributors But Lose making project for Sub-Distributor

Theatrical Box-office Performance
Indian Opening Weekend 29C
Lifetime Collection India: 65C (Distributor Share 34C)

Overseas Opening Weekend: $1M (around 5.5C)

Lifetime Overseas Collection $1.5M (Around 8.25C)
Total Cost Of The Film
Total cost Including Production  & Acquisition (Eros International)and  Akshay Kumar Fee  : 58C
Prints & Promotion : 14C
Total Cost to producer & Eros International:  72C
Total Revenue Generated:

Pre-sold Revenue form Selling different Territories:   18.50C approx (Gujarat & Saurastra Belt, CI, Rajastan, WB, Bihar, Nizam, Assam,Orissa )
India Theatrical Share: 21C (Mumbai Circuit (Except Gujarat and Saurastar Belt ) ,Delhi/Up, East Punjab, CP, Mysore . Approx 60% of all India Distributor Share)
Satellite: 25C (Pre-sold along with package deal )
Music & Home Video : 5C
Overseas:  3.5C
Total  Revenue Generated:  73.00C

Because of the healthy price from Satellite Rights saves the film somewhat, The film is just Break Even project for EROS. But Sub-distributors who acquired the movie on Minimum Guarantee (MG) for a high cost, will end up losing more than 20-30% of their investment.

Shringar films has bought the theatrical rights of Gujarat/ Saurastra belt at 8.30C and only generated a share of 6.50C (Estimation based on 1^st week nos). Total lose to Shringar film around 20%+.

Similarly at Bihar Circuit, the film has preformed the best(1.53C share), still not able to cross the MG amount paid by Maa Sona films (1.60C).

Verdict: Coverage for Producer & Distributors But Lose making project for Sub-Distributor

Rowdy Rathore Detail Economy Analysis. Its a Blockbuster Hit

Expenses Of The Film
Expenses(Budget of the Film)	Cost of Production*	65.00C
	Prints & Publicity	12.00C
	Total Cost	77.00C
Theatrical Income  Of The Film
Indian Theatrical Revenue	Indian Nett	132C
	Distributor Share	76.50C
Overseas Theatrical Revenue	Overseas Gross	18.78C
	Distributor Share	7.00C
Pre-release Sell of Territories  **		18.00C approx
Non-Theatrical Income  Of The Film
Revenue From Other Source	Satellite Rights	35.00C
	Music Rights	5.00C
	DTH/DVD Rights	2.00C
	Total Income	42.00C

Verdict
Producer’s Economy	Total Expenses
	Out right sell of Territories	18.00C
	Revenue Generated from Indian Theatrical***	45.90C
	Revenue Generated from Overseas Theatrical	7.00C
	Non-Theatrical Revenue	42.00C
	Total revenue	112.90C
Profit	35.90C
Verdicts	Blockbutser

*UTV Co-producer of the film And Total Budget included the Producer’s fee and Akshay Kumar acting fee.

*** UTV has distributed the film in the territories like Mumbai Circuit, Delhi/Up and East Punjab. Which contributed 60% of all India Distributor Share. And other circuits sold at outright prices.

** Pre-Sold territories were. CP to Heera Laxmi at 3.15C, CI to Audio Visuals at 2.15C, Amu Moviez  brought the rights of Rajasthan & Mysore, WB and Bihar at cumulative price of  8.6C , Nizam at 2.75C(MG) to Indra Films and others around 2C 
Final Word
 The film did excellent theatrical business. In fact it was achieved the All Time status in the circuit like Gujarat Belt,  CP,  Rajasthan and Bihar and All other circuit achieved Hit to superhit business. Overall Its a Blockbuster Hit.