Race 2 Economic Analysis, Producer makes Profit while Distributor in Losses

Theatrical Box-office Performance
Indian Opening Weekend: Rs 46.65C
Lifetime Collection India: Rs 97.50C (Distributor Share around 51C)

Lifetime Overseas Collection: $6.20 million (32.86C approx)

Total Cost Of The Film : 98C
Total cost of acquisition  : Rs 85C (All Rights Sold to UTV , only Music rights  not included, which was with T-Series)

Print and Publicity Cost: Rs 13C

 
 Total Revenue Generated

·         India Theatrical Share: 51C

·         Satellite: Rs 22-24C (Rights not yet sold but according to the Inside talk Colors Channel may acquire the TV rights at the given price  )

·         Overseas:  Rs 13.5C

·         Home Video & Other Rights : Rs 2C

·         Music Rights : Rs 6C (Its with T-Series)

·         Brand Associations : Rs 4C  (Its with T-Series)

Total  Revenue Generated:  Rs 98.5 ~ C

Detail Description

1)     UTV , who has acquired the film at 85C plus P&A, got a return around 91-92C approx(As music Rights not included). That gives a minor lose of 4/5C, over all prospect it’s a loss making project for UTV.

2)     On the other hand the Producer of the film, i.e Tips Industries got healthy money, who sold the rights keeping good profit around 10-15C, Plus Income from the Music rights.

3)      UTV has distributed the film Worldwide

4)    Because of the craze of Brand Race, the exhibitor who paid good money, would be in flip side .    

5)     Again because of the brand, Tips Industries' was flooded with association and in-film offers from over 15 brands, even some global brands like Audi,Van Huesen and Tanishq have also attached to the film as brand associations. All the income goes directly to Tips.

Verdict: It’s a Average Flick