Exclusive Detail Economic Analysis of Dabangg 2. Salmania Works Again At The Box-Office, 5th Blockbuster In A Row.

THE CRITICS have not been too impressed. But that does not seem to matter, because the lead actor of Dabangg 2, Produced another Blockbuster, add to his name, he is an enigma…

They all love him: his countless fans, that is. He is, as always, larger-than-life, out to satiate his loyal constituency in every which way he can. While the other two Khans may worry about content and brand equity that much more, Salman Khan is prepared to let inanities abound. But the crucial point in all this is: he sells, and how!!!

Theatrical Box-office Performance
Indian Opening Weekend: 58C
Lifetime Collection India: 150.20C (Distributor Share around 85C)*

Lifetime Overseas Collection: $8.81 million (48C approx)

Total Cost Of The Film
Total cost of Production: 83C**
 Total Revenue Generated To Producers (Arbaaz Khan)

• India Theatrical Share: 33C

• Per-Sold Theatrical collections : 18C approx { (Indra Film (Nizam ) at 3.50C, Bahar Enterprises (Mysore) at 3.50C ,Tamil Nadu 1C And Eastern Circuit at  10C) }

• Satellite: Rs 45C ( 2C to be spent by Star Tv on the promotion

• Overseas:  Rs 21.50C (Pre-Sold on Minimum Guarantee basis to Eros International)

• Home Video & Doordarshan Rights: 3.50C (Per-Sold to Eros International)

• Music Rights: 10C (Per-Sold to T-Series)

• Brand Associations : 5C ***

Total  Revenue Generated:  136~ C

The producer of the film , that is Arbaaz Khan has fetched profit around 53C from the project.

Detail Description

*Specification of Indian Theatricals Collections approximate: Multiplexes Collection 80.90C, Single Screen Collection 69.15C, Fixed Hire 15 Lakhs

**Cost Of Production Includes: Salamn Khan Acting Fee 25C (Also Some Share in the total profit), Other Artists & technicians cost - 8-10C; Shooting/Production cost 30C; interest, insurance and financing cost: 5C; Total production cost: 68C, Print Cost: 5 And Publicity Cost:10C.

***Dabangg2 was flooded with association and in-film offers from over 12-13 brands, all thanks to the Leo Stride Entertainment Pvt. Ltd.( The marking partner of the film). The aggressive marketing and Brand Integration fetched hand some money for the film. Some brand name like Fevicol , Colgate Active Salt, Suzuki , Thums Up, Gillette, Dixcy Scott and Fastrack etc attached to the film.

Different Territory Observation  

•  Stellar films Pvt Ltd. Was the partner with producer Arbaaz Khan for Mumbai, Delhi/Up a& East Punjab circuit. They have signed a deal of 60:40 sharing from these 3 circuit as  Staller films has financed some, they have paid some in advance before shooting of the film. And Both the party got huge profit form these circuits, these 3 circuit fetched Distributor share around 53C, So Stellar got 32C and Arbaaz got 21C approx.

•  Similarly Red Sun Enterprise was distribution partner with Arbaaz for CI, CP and Rajastan circuit as Commission Basic. Arbaaz fetched around 12C Profit.   

•  And all other circuit’s distributor has fetched handsome money form the film.   

Any body Loses Any !!! YES

Because of the tremendous rage around the film, the Single screen exhibitor booked the film with huge MG’s and Advance basic. Some Exhibitors who acquired it on high MG’s and Advance basis from Sub-distributors has lose some in the range of 5-10% .

Verdict: Salmania work again at the Box-Office, 5^th Blockbuster in a row.