Akshay kumar Box Office Journey 2013

Film: Special 26

A cracker of a film, Special 26 is one of the best thrillers made in recent times. Akshay did score a point for attempting such a roll, taking break from those slapsticks comedy films! The exhilarating heist drama, based on real events, is a wild operation that injects intoxicating humor into extremely tensed situations with downright ease. The audience did responded positively and its BO success. 

 
Release Date :  08^th Feb 2013

Theatrical Box-office Performance
Domestic Opening : 7C

Domestic Opening Weekend: 27C

Domestic Opening week : 44C
Domestic Lifetime Collection India: 66.80C (Multiplexes Collection 53.40C, Single Screen Collection 13.10C, Fixed Hire 30 Lakhs approx)

Domestic  Distributor Share: 37C

Lifetime Overseas Collection(Approx): US $ 2,772,105 (UK : $ 3,93,857+ USA: $ 1,078,960 + UAE: $ 8,50,000 + Australia: $ 1,85,601+ NZ : $ 63,687 + Rest:  $ 200,000)

Total Cost Of The Film
Total cost of Production/ Acquisition For Viacom 18 : 53C (COP 42C And 11 P&P cost)

 Total Earnings :

·         India Theatrical* : 36C (Indian theatrical sold to Wave cinema for 36C)

·         Satellite: Rs 23C (Per Sold)

·         Overseas:  Rs 7C   

·         Home Video Rights: 1C

·         Music Rights: 3C

Total  Revenue Generated:  ~ 70C

OBSERVATION:
Vaicom  18 had a good share of profit around 16/17C but  Wave cinema, who bought the Indian theatrical rights at 36C, has only broke even

Verdict: SUCESS

Film: Once Upon A Time In Mumbai Dobaara

The film was one of the most awaited film of 2013. But the film was surrounded with lots of controversy regarding its release dates. Initially it was settled for EID 2013 release but with the arrival of Chennai Express, the maker has shifted the date for week to make it 15^th Aug release. But in spite of heavy dose of promotions, unfortunately it had joined the list with other average films. The film had opened to good response but it stumbled at the box office on the next day. .

Release Date :  15th Aug 2013

Theatrical Box-office Performance
Domestic Opening : 11.25C

Domestic Opening Weekend: 40C

Domestic Opening week : 53C
Domestic Lifetime Collection India: 61.20C (Multiplexes Collection 48.10C, Single Screen Collection 12.30C, Fixed Hire 80 Lakhs approx)

Domestic  Distributor Share: 31.50C

Lifetime Overseas Collection(Approx): US $ 1,650,260 (UK : $ 3,29,044+ USA: $ 4,21,941 + UAE: $ 6,50,000+ Australia: $ 94,042+ NZ : $ 25,996 + Rest:  $ 300,000)

Total Cost Of The Film
Total cost of Production/ Acquisition For Viacom 18 : 90C (COP 70C And 20 P&P cost)
 Total Earnings :

·         India Theatrical* : 47C

·         Satellite: Rs 27C (Per Sold to Sony)

·         Overseas:  Rs 15C (Pre Sold to B4U)   

·         Home Video Rights: 1C

·         Music Rights: 5C

·          

Total  Revenue Generated:  ~ 95C

OBSERVATION:

* The producers , Balaji films has Just recovered all its the cost by selling Non theatrical rights and all its territories at a cumulative price around 35-36C, except Mumbai (distributed on commission basic with by Raksha Entertainment etched another 12 share). That gave them a share around 46C from Indian theatricals.

Ø    Its satellite rights were evaluated around 27C(Reduced because of poor BO collection) which was sold with a package deal along with Lootera and Shootout At Wadala.

Ø  Overseas and home video rights sold to B4U at 15 and it a disasters at Overseas market.

Ø  All the distributors who bought the film lost heavily as they struggled to recover even 50% of its investment.

For Exmp: Bharat Shah and Anil Agarwal had bought distribution right for DUP and East Punjab territory at 14C and incurred a loss around 40%. Similarly Bijay laximi movies bought Bihar circuit for 2C and lost almost 50% of its investment.     

Verdict : AVERAGE

Film: Boss

Akshay was in much need for a hit after his last film "OUATIMD" didn’t turn out well at the BO, but even "Boss" followed the same route. The film delivered poor performance in its first week and by the end of second week the film was almost out of shows in theaters.   

Release Date : 16 Oct 2013

Theatrical Box-office Performance
Domestic Opening Day: 12.75C

Domestic Opening Weekend: 40.75C
Domestic Lifetime Collection India: 55C (Multiplexes Collection 35.20C, Single Screen Collection 19C, Fixed Hire 80 Lakhs approx)

Domestic  Distributor Share: 29C

Lifetime Overseas Collection(Approx): US $ 2,298,847 (UK : $5,30,961+ USA: $2,54,000 + UAE: $ 1,089,028 + Australia: $ 76,489 + NZ : $ 48,369 + Rest:  $ 300,000)

Total Cost Of The Film
Total cost of Production/ Acquisition For Viacom 18 : 70C (COP 50C And 20 P&P cost)

 Total Earnings :

·         India Theatrical* : 40C

·         Satellite: Rs 25C (In house distribution to colors)

·         Overseas:  Rs 10C (Per sold to Krian Media Ltd at 10C MG)  

·         Home Video Rights: 2C

·         Music Rights: 5C

Total  Revenue Generated:  ~ 82C

Observations:

*Viacom 18 has distributed the film at Mumbai circuit, Delhi/Up and Mysore circuit, while rest were sold to individual distributors

 Viacom 18 have recouped all of its investment and  add some more, approx 10-12C profits.

 But the Individual distributors who paid reasonable MG’s, has lost a sizable amount.

Few circuits price at which distributors has bought: (Rajasthan sold to Marudhar Enterprise for 3 cr(MG), CI circuit was sold to Sunil Enterprises for 1.75C(MG) , CP Berar was sold to Heera Laxmi Amusement for 3C ( MG)

Krian Media Ltd, who has bought the Overseas distribution rights at 10C, only generated a share of 6/7C, hence bearing a loss around 3/4C.

Verdict : Flops