The king is back : Shah Rukh Khan Box Office Journey 2013

Shah Rukh Khan, the Badshah of bollywood, has been eyeing a mega blockbuster that re-confers the crown of 'king Khan' on him. His so called Industry mates Or call him RIVALS !! Yes talking about Salman khan and Aamir Khan had surpassed him and paved milestones that looked difficult for King Khan to cross. May it be Aamir Khan's Ghajini/3 Idiots or Salman Khan's string of blockbuster starting from Dabangg to Ek Tha Tiger & Dabangg2, already established some milestone in Bollywood and Shah Rukh Khan seemed to be losing the grip on his stardom. He was waiting for a right opportunity to make his presence felt in a grand way. His collaboration with modern-day showman Rohit Shetty gave him the chance to dominate the scenario. Chennai Express has virtually broken all the existing record in the history of Bollywood Box office. It has broken the record of highest Paid-Preview collection for a film in India (`6.25C) and highest weekend collection, became the fastest film to cross the 100C mark – in just four days! Fastest to `200C film and Highest Lifetime grosser and the list goes on & on…  Yes the king is back with a bang..

The film not only broke all the existing BO record but also registered highest ever viewership for a Bollywood film in the Television. It has generated 19.2 million TVT with TRP of 9.5 and watched by 52 million people.  Uff…    

 Release Date: 09^th Aug 2013

Domestic Theatrical Box-office Performance
Domestic Opening Day: 33.12C

Domestic Opening Weekend: 100.42C

Domestic Opening Week: 156.70C
Lifetime Collection India: 227C (Multiplexes Collection 142.50C, Single Screen Collection 83.25C, Fixed Hire 1.25C )

Distributor Share: 119C

Lifetime Overseas Collection: $19.50 million (USA 5,306,729 + UK: $ 3,593,217 + UAE: $ 5,000,000 + Aus 8,20,104 + NZ 2,17,503 + Rest Of The World 5,000,000 )

Total Cost Of The Film
Total cost of Production/ Acquisition For UTV : 115C (COP 85C + huge 30C P&P cost)

 Total Revenue Generated

·         India Theatrical Share: 98-100C (Per-Sold Theatrical collections : 19-20C approx )

·         *Satellite: Rs 47C ( 2C to be spent by Zee Tv for promotion)

·         Overseas:  Rs 55C

·         Home Video Rights: 2C

·         Music Rights: 7C (Per-Sold to T-Series)

·         Brand Associations or advertising & sponsorship deals : 30C

Total  Revenue Generated:  240-242~ C

Observations:

*UTV has distributed the film itself at Mumbai, DUP, East Punjab, Rajasthan and Nizam, which normally contribute 70-75% of the Indian Box-Office. But In case of CE, south belt has contributed almost 30-35% of the total share.

* UTV has sold other territories to different distributors at record breaking prices and all the distributors collected huge from there respected teritories.

 Below the prices at which they have acquired and the approximate share collected

  

·         CP - NR Multimedia (MG) For 5C and collected 6.5C approx share

·         CI - Om Films (MG) For 3.15C and G collected 4.25C approx share

·         Mysore-  Aum Movies (MG) For 4.50C and created history by collecting a share around 8.15C. ATBB

·         West Bengal-  Aum Movies( MG) For 2.75C and created history by collecting a share approx 6.25C. ATBB

·         Bihar - Aum Movies MG For 2.75 cr and collected a share approx 3.50C

·         Tamil Nadu & Kerala -  Marudhara Entertainment for a 2C MG and In collected a share of 4.5C+ from the territory. ATBB

Verdict : Huge Blockbuster