Blockbuster TO Disaster : Ranbir Kapoor Box Office Journey 2013

Film : Yeh Jawaani Hai Deewani

YJHD has got a bumper opening and frankly no body in the trade has ever expected such opening at the BO, it was completely unexpected. Ranbir Kapoor was seen as a big player, but nobody anticipated him to emerge as a challenger to the mighty Khans. There was a time, every body was anticipating 'YJHD' to cross the records of 'Ek Tha Tiger' and '3 Idiots', but it stopped at Rs 188.57C mark.

Release Date: 31^st May 2013

Domestic Theatrical Box-office Performance
Domestic Opening Day: 19.45C

Domestic Opening Weekend: 62.11C

Domestic Opening Week: 107.61C
Lifetime Collection India: 189C (Multiplexes Collection 146.15C, Single Screen Collection 42C, Fixed Hire 70 lakhs )

Distributor Share: 95C

Lifetime Overseas Collection: $10 million (USA: $ 3,827,466 + UK: $ 1,768,284+ UAE: $ 2,178,056 + Aus: $ 5,64,429 + NZ: $ 1,43,260 + Rest Of The World: $ 1,500,000 )

Total Cost Of The Film
Total cost of Production for Dharma Production: 72C (COP 55C + 17C P&P cost)

Revenue Generated

·         Domestic Theatrical Share: Rs 58C (UTV bought the Indian Theatrical Rights at 58C)

·         Satellite: Rs 30C (Per-Sold to Sony TV as a package deal)

·         Overseas Collections & Home Video:  Rs 15C (Pre-Sold to EROS )

·         Music Rights: Rs 6C (Per-Sold To T-Series)

Total  Revenue Generated:  Rs 109~ C

Observations:

1. Dharma Productions had invested around 72C including all. The various non-theatrical rights (satellite, music, home video) and pre- selling of Indian and overseas rights, have fetched around 110C, which gives a net profit around big 37-38C from the project. 

2. UTV has bought the rights at 58C and With 96C (approx) distributor share from Indian theatrical run, UTV has made a profit of 35C from the film.

3. Similarly the Overseas distribution rights and India video rights were picked up by EROS for 15C. With Impressive $10 million plus (61C), give a share of 27/28C. EROS has made the return of 12/14C from the film .

4.The Sub-distributors also hit the Jackpot with the project. UTV has distributed the film at most of the circuits and sold few circuits to other Sub-Distributors. (Rajasthan &Eastern Circuit sold to Aum Moviez, CI to Vishant Audio Visual and CP to N R Multimedia )

Verdict : Blockbuster

Film : Besharam

There were huge expectations from the film as it features the Kapoor family together. Also it was Ranbir's second film after blockbuster hit  "Yeh Jawaani Hai Deewani" but the film did gathered lots of criticism at the social media and  fell flat within days of its release.

Release Date: 02^nd Oct 2013

Domestic Theatrical Box-office Performance
Domestic Opening Day: 21.56C

Domestic Opening Weekend: 47.69C

Domestic Opening Week: 55.36C
Lifetime Collection India: 60C

Distributor Share: 29C

Lifetime Overseas Collection: $3.4 million

Total Cost Of The Film
Total cost of Production/ Acquisition For Reliance Entertainment : 85C (COP 67C (Include actor’s rumination) +18C P&P cost)

Revenue Generated

·         Domestic Theatrical Share: Rs 29C

·         *Satellite: Un sold

·         Overseas Collections & Home Video:  Rs 10C

·         Music Rights & Home DVD & Others: Rs 8C

Total  Revenue Generated:  Rs 47C~

* Initially satellite rights Sold to Zee TV for 30C with a link to its box office performance and with a exit clause. , As the film didn’t performed well at BO, they dropped the deal. And the rights remain unsold. 
Reliance, them self has distributed the film in all the territories. And they have lost around 38-40C from the project.
 Verdict – Disaster