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Monday, January 13, 2014

Blockbuster TO Disaster : Ranbir Kapoor Box Office Journey 2013



Film : Yeh Jawaani Hai Deewani
YJHD has got a bumper opening and frankly no body in the trade has ever expected such opening at the BO, it was completely unexpected. Ranbir Kapoor was seen as a big player, but nobody anticipated him to emerge as a challenger to the mighty Khans. There was a time, every body was anticipating 'YJHD' to cross the records of 'Ek Tha Tiger' and '3 Idiots', but it stopped at Rs 188.57C mark.

Release Date: 31st May 2013
Domestic Theatrical Box-office Performance
Domestic Opening Day:
19.45C
Domestic Opening Weekend: 62.11C
Domestic Opening Week: 107.61C
Lifetime Collection India:
189C (Multiplexes Collection 146.15C, Single Screen Collection 42C, Fixed Hire 70 lakhs )
Distributor Share: 95C
Lifetime Overseas Collection: $10 million (USA: $ 3,827,466 + UK: $ 1,768,284+ UAE: $ 2,178,056 + Aus: $ 5,64,429 + NZ: $ 1,43,260 + Rest Of The World: $ 1,500,000 )
Total Cost Of The Film
Total cost of Production for Dharma Production: 72C (COP 55C + 17C P&P cost)
Revenue Generated
·         Domestic Theatrical Share: Rs 58C (UTV bought the Indian Theatrical Rights at 58C)
·         Satellite: Rs 30C (Per-Sold to Sony TV as a package deal)
·         Overseas Collections & Home Video:  Rs 15C (Pre-Sold to EROS )
·         Music Rights: Rs 6C (Per-Sold To T-Series)

Total  Revenue Generated:  Rs 109~ C

Observations:
1. Dharma Productions had invested around 72C including all. The various non-theatrical rights (satellite, music, home video) and pre- selling of Indian and overseas rights, have fetched around 110C, which gives a net profit around big 37-38C from the project. 
2. UTV has bought the rights at 58C and With 96C (approx) distributor share from Indian theatrical run, UTV has made a profit of 35C from the film.
3. Similarly the Overseas distribution rights and India video rights were picked up by EROS for 15C. With Impressive $10 million plus (61C), give a share of 27/28C. EROS has made the return of 12/14C from the film .
4.The Sub-distributors also hit the Jackpot with the project. UTV has distributed the film at most of the circuits and sold few circuits to other Sub-Distributors. (Rajasthan &Eastern Circuit sold to Aum Moviez, CI to Vishant Audio Visual and CP to N R Multimedia )
Verdict : Blockbuster

Film : Besharam
There were huge expectations from the film as it features the Kapoor family together. Also it was Ranbir's second film after blockbuster hit  "Yeh Jawaani Hai Deewani" but the film did gathered lots of criticism at the social media and  fell flat within days of its release.


Release Date: 02nd Oct 2013
Domestic Theatrical Box-office Performance
Domestic Opening Day: 21.56
C
Domestic Opening Weekend: 47.69C
Domestic Opening Week: 55.36C
Lifetime Collection India:
60C
Distributor Share: 29C
Lifetime Overseas Collection: $3.4 million

Total Cost Of The Film
Total cost of Production/ Acquisition For Reliance Entertainment : 85C (COP 67C (Include actor’s rumination) +18C P&P cost)
Revenue Generated
·         Domestic Theatrical Share: Rs 29C
·         *Satellite: Un sold
·         Overseas Collections & Home Video:  Rs 10C
·         Music Rights & Home DVD & Others: Rs 8C

Total  Revenue Generated:  Rs 47C~

* Initially satellite rights Sold to Zee TV for 30C with a link to its box office performance and with a exit clause. , As the film didn’t performed well at BO, they dropped the deal. And the rights remain unsold. 
Reliance, them self has distributed the film in all the territories. And they have lost around 38-40C from the project.
 Verdict – Disaster 

Sunday, January 12, 2014

The king is back : Shah Rukh Khan Box Office Journey 2013



Shah Rukh Khan, the Badshah of bollywood, has been eyeing a mega blockbuster that re-confers the crown of 'king Khan' on him. His so called Industry mates Or call him RIVALS !! Yes talking about Salman khan and Aamir Khan had surpassed him and paved milestones that looked difficult for King Khan to cross. May it be Aamir Khan's Ghajini/3 Idiots or Salman Khan's string of blockbuster starting from Dabangg to Ek Tha Tiger & Dabangg2, already established some milestone in Bollywood and Shah Rukh Khan seemed to be losing the grip on his stardom. He was waiting for a right opportunity to make his presence felt in a grand way. His collaboration with modern-day showman Rohit Shetty gave him the chance to dominate the scenario. Chennai Express has virtually broken all the existing record in the history of Bollywood Box office. It has broken the record of highest Paid-Preview collection for a film in India (`6.25C) and highest weekend collection, became the fastest film to cross the 100C mark – in just four days! Fastest to `200C film and Highest Lifetime grosser and the list goes on & on…  Yes the king is back with a bang..

The film not only broke all the existing BO record but also registered highest ever viewership for a Bollywood film in the Television. It has generated 19.2 million TVT with TRP of 9.5 and watched by 52 million people.  Uff…    

 Release Date: 09th Aug 2013
Domestic Theatrical Box-office Performance
Domestic Opening Day:
33.12C
Domestic Opening Weekend: 100.42C
Domestic Opening Week: 156.70C
Lifetime Collection India:
227C (Multiplexes Collection 142.50C, Single Screen Collection 83.25C, Fixed Hire 1.25C )
Distributor Share: 119C
Lifetime Overseas Collection: $19.50 million (USA 5,306,729 + UK: $ 3,593,217 + UAE: $ 5,000,000 + Aus 8,20,104 + NZ 2,17,503 + Rest Of The World 5,000,000 )
Total Cost Of The Film
Total cost of Production/ Acquisition For UTV : 115C (COP 85C + huge 30C P&P cost)

 Total Revenue Generated
·         India Theatrical Share: 98-100C (Per-Sold Theatrical collections : 19-20C approx )
·         *Satellite: Rs 47C ( 2C to be spent by Zee Tv for promotion)
·         Overseas:  Rs 55C
·         Home Video Rights: 2C
·         Music Rights: 7C (Per-Sold to T-Series)
·         Brand Associations or advertising & sponsorship deals : 30C
Total  Revenue Generated:  240-242~ C

Observations:
*UTV has distributed the film itself at Mumbai, DUP, East Punjab, Rajasthan and Nizam, which normally contribute 70-75% of the Indian Box-Office. But In case of CE, south belt has contributed almost 30-35% of the total share.
* UTV has sold other territories to different distributors at record breaking prices and all the distributors collected huge from there respected teritories.
 Below the prices at which they have acquired and the approximate share collected
  
·         CP - NR Multimedia (MG) For 5C and collected 6.5C approx share
·         CI - Om Films (MG) For 3.15C and G collected 4.25C approx share
·         Mysore-  Aum Movies (MG) For 4.50C and created history by collecting a share around 8.15C. ATBB
·         West Bengal-  Aum Movies( MG) For 2.75C and created history by collecting a share approx 6.25C. ATBB
·         Bihar - Aum Movies MG For 2.75 cr and collected a share approx 3.50C
·         Tamil Nadu & Kerala -  Marudhara Entertainment for a 2C MG and In collected a share of 4.5C+ from the territory. ATBB

Verdict : Huge Blockbuster

Akshay kumar Box Office Journey 2013



Film: Special 26
A cracker of a film, Special 26 is one of the best thrillers made in recent times. Akshay did score a point for attempting such a roll, taking break from those slapsticks comedy films! The exhilarating heist drama, based on real events, is a wild operation that injects intoxicating humor into extremely tensed situations with downright ease. The audience did responded positively and its BO success. 
 
Release Date :  08th Feb 2013
Theatrical Box-office Performance
Domestic Opening : 7C
Domestic Opening Weekend: 27C
Domestic Opening week : 44C
Domestic Lifetime Collection India: 66.80C (Multiplexes Collection 53.40C, Single Screen Collection 13.10C, Fixed Hire 30 Lakhs approx)
Domestic  Distributor Share: 37C
Lifetime Overseas Collection(Approx): US $ 2,772,105 (UK : $ 3,93,857+ USA: $ 1,078,960 + UAE: $ 8,50,000 + Australia: $ 1,85,601+ NZ : $ 63,687 + Rest:  $ 200,000)
Total Cost Of The Film
Total cost of Production/ Acquisition For Viacom 18 : 53C (COP 42C And 11 P&P cost)
 Total Earnings :
·         India Theatrical* : 36C (Indian theatrical sold to Wave cinema for 36C)
·         Satellite: Rs 23C (Per Sold)
·         Overseas:  Rs 7C   
·         Home Video Rights: 1C
·         Music Rights: 3C
Total  Revenue Generated:  ~ 70C

OBSERVATION:
Vaicom  18 had a good share of profit around 16/17C but  Wave cinema, who bought the Indian theatrical rights at 36C, has only broke even
Verdict: SUCESS
Film: Once Upon A Time In Mumbai Dobaara
The film was one of the most awaited film of 2013. But the film was surrounded with lots of controversy regarding its release dates. Initially it was settled for EID 2013 release but with the arrival of Chennai Express, the maker has shifted the date for week to make it 15th Aug release. But in spite of heavy dose of promotions, unfortunately it had joined the list with other average films. The film had opened to good response but it stumbled at the box office on the next day. .

Release Date :  15th Aug 2013
Theatrical Box-office Performance
Domestic Opening : 11.25C
Domestic Opening Weekend: 40C
Domestic Opening week : 53C
Domestic Lifetime Collection India: 61.20C (Multiplexes Collection 48.10C, Single Screen Collection 12.30C, Fixed Hire 80 Lakhs approx)
Domestic  Distributor Share: 31.50C
Lifetime Overseas Collection(Approx): US $ 1,650,260 (UK : $ 3,29,044+ USA: $ 4,21,941 + UAE: $ 6,50,000+ Australia: $ 94,042+ NZ : $ 25,996 + Rest:  $ 300,000)
Total Cost Of The Film
Total cost of Production/ Acquisition For Viacom 18 : 90C (COP 70C And 20 P&P cost)
 Total Earnings :

·         India Theatrical* : 47C
·         Satellite: Rs 27C (Per Sold to Sony)
·         Overseas:  Rs 15C (Pre Sold to B4U)   
·         Home Video Rights: 1C
·         Music Rights: 5C
·          
Total  Revenue Generated:  ~ 95C

OBSERVATION:
* The producers , Balaji films has Just recovered all its the cost by selling Non theatrical rights and all its territories at a cumulative price around 35-36C, except Mumbai (distributed on commission basic with by Raksha Entertainment etched another 12 share). That gave them a share around 46C from Indian theatricals.
Ø    Its satellite rights were evaluated around 27C(Reduced because of poor BO collection) which was sold with a package deal along with Lootera and Shootout At Wadala.
Ø  Overseas and home video rights sold to B4U at 15 and it a disasters at Overseas market.
Ø  All the distributors who bought the film lost heavily as they struggled to recover even 50% of its investment.
For Exmp: Bharat Shah and Anil Agarwal had bought distribution right for DUP and East Punjab territory at 14C and incurred a loss around 40%. Similarly Bijay laximi movies bought Bihar circuit for 2C and lost almost 50% of its investment.     

Verdict : AVERAGE

Film: Boss
Akshay was in much need for a hit after his last film "OUATIMD" didn’t turn out well at the BO, but even "Boss" followed the same route. The film delivered poor performance in its first week and by the end of second week the film was almost out of shows in theaters.   

Release Date : 16 Oct 2013
Theatrical Box-office Performance
Domestic Opening Day: 12.75C
Domestic Opening Weekend: 40.75C
Domestic Lifetime Collection India: 55C (Multiplexes Collection 35.20C, Single Screen Collection 19C, Fixed Hire 80 Lakhs approx)
Domestic  Distributor Share: 29C
Lifetime Overseas Collection(Approx): US $ 2,298,847 (UK : $5,30,961+ USA: $2,54,000 + UAE: $ 1,089,028 + Australia: $ 76,489 + NZ : $ 48,369 + Rest:  $ 300,000)
Total Cost Of The Film
Total cost of Production/ Acquisition For Viacom 18 : 70C (COP 50C And 20 P&P cost)
 Total Earnings :
·         India Theatrical* : 40C
·         Satellite: Rs 25C (In house distribution to colors)
·         Overseas:  Rs 10C (Per sold to Krian Media Ltd at 10C MG)  
·         Home Video Rights: 2C
·         Music Rights: 5C
Total  Revenue Generated:  ~ 82C
Observations:
*Viacom 18 has distributed the film at Mumbai circuit, Delhi/Up and Mysore circuit, while rest were sold to individual distributors

 Viacom 18 have recouped all of its investment and  add some more, approx 10-12C profits.
 But the Individual distributors who paid reasonable MG’s, has lost a sizable amount.
Few circuits price at which distributors has bought: (Rajasthan sold to Marudhar Enterprise for 3 cr(MG), CI circuit was sold to Sunil Enterprises for 1.75C(MG) , CP Berar was sold to Heera Laxmi Amusement for 3C ( MG)
Krian Media Ltd, who has bought the Overseas distribution rights at 10C, only generated a share of 6/7C, hence bearing a loss around 3/4C.
Verdict : Flops
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